Dustin Roosa of Mount Horeb models the UCLA “B” sweatshirt, a great find at the Appleton Jansport outlet.

APPLETON – Think you’re cool because your kid goes to the big UW?

Well, I’m a “Yale mom,” not to mention a Stanford booster.

And my collegiate pride cost far, far less than the tuition you’re paying.

Yes, it’s time for back to school, which means our annual pilgrimage to find slightly wacky collegiate wear at the Jansport Outlet Store, located on the company grounds a few miles west of the Fox River Mall in Appleton.